CLIENT:
The Ladders.com
CATEGORY:
UX/UI, Desktop, Mobile
PROBLEM STATEMENT
There are multiple design teams working independently on various features. This was creating a backlog of updates and repeat work for development teams. This also contributed to a non-unified user experience and inconsistent look and feel for the two company brand sites.
User research, competitive analysis and initial user journeys
Analyze the current product sprint system and where design team fits in. Work with product and development teams to inject design team into the process.
Key Learnings:
Design team currently does not participate in the product teams sprint cycle, the team works independently in a waterfall style. This contributes to design team not having visibility into upcoming features, causing timelines for deliverables to be consistently tight.
Design teams work in silos and don’t know what other design team is working on, not effective in leveraging previous developed solutions.
No set design styles for UI elements, such as type, color, etc. Difficult for design to have a set at the table.
Identify Key Goals for online experience
Final Desktop Mobile Web UI
Design team productivity increased and we were able to move multiple sprints ahead of the development team. With more lead time both design and development teams had more time to test and explore possible product solutions.
Re-work was decreased with weekly design meetings, leveraging solutions other teams had already explored in previous sprints.
The introduction of a design thinking process into key initiatives solidified the design team as more than just producers and more into a collaborative role.
