CLIENT:
Bed Bath & Beyond
CATEGORY:
UX/UI, Mobile App
PROBLEM STATEMENT
Current mApp is using the web mobile page instead of native features. Non-native and slow load times are leading to customer frustration and abandonment.
User research, competitive analysis and initial user journeys
I needed to understand what current PDP features were being called into the shell, what were key attributes that needed to be accounted for and what could be de-prioritized for launch.
Current Mobile PDP
I took the current mobile PDP and went through the process of identifying all components, functionality and 3rd party vendors that make up the product.
Competitive Analysis
Wire Frames
Final Desktop Mobile Web UI
iOS specific material design components were used when ever possible, making the native PDP much quicker to load and reduced abandonment.
